A collection of the various kinds of work done throughout my career with the university. Example highlights include portfolio website for marketing department, custom designed packet for event services, and outdoor marketing.
Art Director + Designer
July 2014 / Present
Orienting the Next Class
Students are sent a plethora of mailings during the summer once they've accepted and deposited with admissions. I saw an opportunity to achieve three main things. First, successfully bring together our Marcom team with our Admisisons and Student Life teams in order to reign in all the various handouts and mailings students received. Next, we brought it all together in a kit offering swag and vital information for their new adventure to Denver. Finally, to better engage the younger audiences the printed materials connected to a responsive online hub for similar and addtional info. The objective is for all information to live online eventually and for the team to iterate on the theme.
Seeing A Need for Self Promotion
When I began I noticed the Marcom department had no real web presence announcing who we are and what we did in a visually pleasing way. So I designed one, by beginning with some simple wireframing to quickly explore layout ideas. I followed up with more high fidelity interfaces. The focus of the design was on desktop experience which we knew our users would be using the most to submit their requests. We showcased past projects, our team, what we are capabilities are, and offered resources for direct download.
We replaced older, maroon and green signs all over campus to be more on brand. Over the next 20 years or so the newly gold and blue signage I created will line the campus and be seen by several classes.
Throughout Denver we strategically placed general awareness ads for the University and our College of Business and Economics on billboards, bus bench ads, inside RTD trains and the back of buses.
Event and Conference Packet
The Event and Conference Services department was seeking a more refined presentation to attract potential visitors to our campus to host their annual events and utlize our facilities while also bringing in revenue to the school while students are away.
RMCCDC Registration Site
We designed and created a more modern and fully responsive registration microsite for the CC&IS department to collect RSVPs for their annual competition on a platform that made most sense to the audience.
Various print materials ranging from small brochures, multi-page booklets, custom illustrated cards and suites of invitations and registration mailers.
Be the Mascot?
Part of working at Regis is you have to wear many hats. I took that literally and dawned the mascot for our annual graduation ceremony. It was fun to interact with the students and parents, and plenty of selfies were taken.