OverviewInspired by the "shared" economy, Haulpr users are instantly connected to a network of on-demand, hauling helpers who own a truck or even an SUV with a trailer. The Haulpr packs everything up and delivers your purchases, moves your belongings, and hauls your junk away with just a couple steps.
Co-founder / Branding / UI+UX / Web Design
Laborush Inc. / 2016
We've all been in that position where we need a pickup truck for odd jobs, getting a big object home, or getting rid of junk. It's super inconvenient going to one of the big box stores to rent a truck, having to make several trips to exchange vehicles and get charged a lot. Haulpr was conceived out of trying to solve this problem of utility and convenience by taking a cue from the popularized "gig" economy.
Brainstorming & Business Planning
We started our journey by examining what the idea could be and how we could turn it into a business. This examination led to the creation of a business model breakdown in which we could define all of our value proposition, key partners, revenue streams, etc.
Concurrently with business planning, initial sketches began. I started with the concepts of speed and reliability that were rigid and business-like. Based on market analysis, we adopted a more cheerful, still professional, and positive mood to the brand. The logo really came together when I discovered the "H" resembled the back of a truck and gave it some style to be easily recognized and applied across materials.
In conjunction with the brand identity I began designing the product on which the whole business was dependent. I crafted user personas, flow charts for the processes and the individual tasks a user might perform, as well as created a basic prototype to gain user centered feedback.
UX Design / Testing
Having a click through low fidelity prototype made it easy to get the concept across to users and allow them to provide us with ideas about what worked and what didn't. We mostly used friends and family as our testing group to minimize costs.
Starting the UI Design
Taking into consideration the feedback provided from the prototype I modified the wireframe designs to fit the suggestions made by our users and moved into high fidelity comps focusing on the simplicity of the user interface and its connection to the brand. What we discovered is we needed to refine the order process by leading the user through the process more not expecting them to push to the next step. The icon buttons simply went away and were replaced with step indicators and back button to let the user know when they can go back a step.
Detail Options for Users
In order to allow for item delivery we had to make a photo optional, and allow for a description of the item(s). This was especially necessary in case the user was getting something picked up from a store or Craigslist post. Obviously the user wouldn't have the item on them but could describe what and how many.
We learned our users are busy people and they like to multitask. In order to add delivery the user simply taps to add point of contact, saves, and double taps to edit or remove those contacts if necessary. Delivery without the ordering user's presence was a feature our competitors did not consider.
A Few Extras
Tap 'yes' or 'no' to catch a ride and/or to let your Single Haulpr know you're willing to help move a bigger item.
Many of us have a ton of passwords to remember. I wanted users to spend less time recovering passwords, so a phone number, indicating user was indeed on a mobile device, and a 4-digit passcode could be remembered and entered much quicker. The feedback received justified this design choice.
Completing a Job
Being able to stay informed of where a Haulpr is at all times was important. Like other 'gig' economy apps we rely on a two way rating system to keep users accountable. Tipping your Haulpr was a better selling point for recruiting Haulprs and did not deter users.
A final click-through of the entire process of ordering a Haulpr built with Marvel App.