The creators of the Chive with the help of Red Hook Brewing Co. created a temporary line of beers for their Resignation Media brand.
Art Direction / Web Design / Brand Development
HighBridge Creative / 2013
Heavy on the Video
Early on in wireframes we established the idea that the whole site would be done in large background videos. At the time video was just gaining popularity on the web due to higher powered browsers. With a general shot outline and concepts, the client used their production resources to capture video in a bar setting and present their product in a newer, attractive way. On mobile devices is the only time the videos weren't in use.
Additional Packaging & Collateral
A sampling of other brand assets and products contributed, in conjunction with the web experience.