Inspired by the "shared" economy, Haulpr users are instantly connected to a network of on-demand, hauling helpers who own a truck or even an SUV with a trailer. The Haulpr packs everything up and delivers your purchases, moves your belongings, and hauls your junk away with just a couple steps.


Co-founder / Branding / UI+UX / Web Design

Created For

Laborush Inc. / 2016


We've all been in that position where we need a pickup truck for odd jobs, getting a big object home, or getting rid of junk. It's super inconvenient going to one of the big box stores to rent a truck, having to make several trips to exchange vehicles and get charged a lot. Haulpr was conceived out of trying to solve this problem of utility and convenience by taking a cue from the popularized "gig" economy.

Brand Identity

Initial sketches began with the idea of speed and reliability and were rigid and business-like. It wasn't until I discovered the "H" resembled the back of a truck and gave it some style, that the identity really took shape and could be easily recognized and applied across materials. Based on market analysis, we adopted a more cheerful, still professional, and positive mood to the brand.


In conjunction with the brand identity I began designing the product on which the whole business was dependent. I crafted user personas, flow charts for the processes and the individual tasks a user might perform, as well as created a basic prototype to gain user centered feedback.

UX Design / Testing

Having a click through low fidelity prototype made it easy to get the concept across to users and allow them to provide us with ideas about what worked and what didn't. We mostly used friends and family as our testing group to minimize costs.

UI Design

Taking into consideration the feedback provided from the prototype I modified the wireframe design to fit the suggestions made by our users and moved into high fidelity comps focusing on the simplicity of the user interface and its connection to the brand. We refined the order process as part of the considerations of simplification and led the user through the process, but still wanted to give enough advance detail to our Haulprs about what to expect with each job.

Detail Options for Users

In order to allow for item delivery we had to make a photo optional, and allow for a description of the item(s). This was especially necessary in case the user was getting something picked up from a store or Craigslist post. Obviously the user wouldn't have the item on them but could describe what and how many.

Facilitate Delivery

We learned our users are busy people and they like to multitask. In order to add delivery the user simply taps to add point of contact, saves, and double taps to edit or remove those contacts if necessary. Delivery without the ordering user's presence was a feature our competitors did not consider.

A Few Extras

Tap 'yes' or 'no' to catch a ride and/or to let your Single Haulpr know you're willing to help move a bigger item.

Small Touches

Many of us have a ton of passwords to remember. I wanted users to spend less time recovering passwords, so a phone number, indicating user was indeed on a mobile device, and a 4-digit passcode could be remembered and entered much quicker. The feedback received justified this design choice.

Completing a Job

Being able to stay informed of where a Haulpr is at all times was important. Like other 'gig' economy apps we rely on a two way rating system to keep users accountable. Tipping your Haulpr was a better selling point for recruiting Haulprs and did not deter users.

Final Prototype

A final click-through of the entire process of ordering a Haulpr built with Marvel App.